|Our advertising prices are based in CPM units or Cost Per Thousand
CPM is used by website owners to price ad banners. Sites
that sell advertising will guarantee an advertiser a certain number of
impressions. Impressions are the number of times an ad banner is downloaded
and presumably seen by visitors. The fee charged is calculated by taking that
guarantee (number of impressions) times the CPM rate.
A website that has a CPM rate of $40.00 for a 120 x 240 banner and
guarantees an advertiser 6,000 impressions will charge $240.00
($40.00 x 6) for a banner ad.
Since CairoGate.com is averaging 2000 unique vistors per month (as of
November 2005), the ad would be online for about three months. But the advertiser
is paying for impressions, not a period of time. If Cairogate.com's traffic
increases to 6000 unique visitors per month, then the ad would run for one
month ($40.00 x 6 = $240.00). Remember, the CPM is Cost Per 1000 unique visitors.
CPM's range from .29 cents to over $100.00. Be aware that some sites
mistakenly charge per hit, not per unique visitor.
Finally, if you pay in advance, ad prices can be locked in for up to six
months. For example, if the number of visitors increases in a six month
period, you will not be billed for additional impressions (visitors.)
You can learn more about
CPM's and advertising on the web at the following sites:
"What is Cost Per Thousand?" at webopedia.com
Our Rate Card
88 x 31 = $12.00 CPM
120 x 60 = $20.00 CPM
120 x 90 = $25.00 CPM
120 x 240 = $40.00 CPM
180 x 150 = $40.00 CPM
468 x 60 = $50.00 CPM